Bizarro Recruiting
Have you heard about the eye care practice in New York with the bizarre recruiting philosophy? Well, it seems that the administrator at this practice became so frustrated with trying to recruit a new doc and fill an immediate need for a technician for their practice, that she took a rather questionable step.
She hired several temps to spend 30 days in Times Square, Grand Central Station and walking the streets in front of NY unemployment offices wearing a sign, passing out flyers and shouting from a bull horn, “Our eye care practice is hiring!!! It’s a really terrific place to work, and we pay well, so if you are an experienced Technician or an Ophthalmologist, please call or fax your resume to XXX-XXX-XXXX.”
So, how do you think that worked out for them? You guessed it-not so well. Did the practice get candidates? You betcha. In fact, the practice experienced a deluge of calls and faxes from thousands of job-seeking individuals from all over the country actually. The fire-storm of activity was a huge distraction for the administrator. She found herself spending long hours after clinic, pouring through resumes, phone messages and faxes trying to find even a hand full of qualified candidates.
When asked about her unusual recruiting strategy, the administrator replied,” Hey, it’s hard to find good people, especially in a niche industry like eye care, so I thought we better cast a wide net in order to improve our odds. What better place than the unemployment offices or Times Square? That’s where you’ll find lots of people looking for jobs. I expected it to be distracting, but I figured no pain, no gain.”
The administrator did eventually hire an experienced Technician that picked up one of the flyers in Times Square. Unfortunately, that person only lasted about 60 days with the practice, and now the administrator is back to the drawing board. “Now I don’t know what to do. Ultimately my strategy worked, but boy was it painful, and expensive. I just don’t think I can go through that again.”
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