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Does your eye care practice embrace a “sales” or a “marketing” recruiting style?
Unfortunately, traditional eye care recruiting has embraced a “sales” model. Classifieds or national job boards give you 30-60 days, or a weekend in the case of the classifieds, to introduce your practice to the pool of (mostly unqualified) candidates. This model calls for practices to wait until the need is acute, then scramble to find a handful of qualified candidates, and “sell” them on why they should come to work for you. The result is wasted time (sifting through too many unqualified candidates), less likelihood of finding the best candidate, and stress on the organization because of the acute need.
Local Eye Site makes a recruitment “marketing” model affordable, something large organizations invest tens or hundreds of thousands in annually. The model we have created consistently markets your practice as an employer of choice within a community of qualified eye care professionals and systematically builds your brand as a desirable career destination. The resulting candidate pipeline will prepare the practice for this inevitable employee turnover.
The LES model plays off of what we already know…that word of mouth is the most effective recruiting tool. We currently are conducting a survey about 2010 employment expectations at Local Eye Site http://www.surveymonkey.com/s/WRB6XPM
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